Tourist routes in the Ulytau region

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The Ulytau region with its rich historical, cultural and natural heritage has real prospects to become one of the most attractive places for tourists.

Tourist resources of the Ulytau region are:

- customs and traditions of the local population;

- organizing festivals and events;

- historical and cultural objects - urban ensembles, monuments of architecture and history, museums, monuments of archeology, sacred places;

- natural objects - attractive landscape zones, natural and historical monuments, place of therapeutic mud.

Taking into account the existing tourist potential, there have been formed 4 tourist routes with visits to the main objects of the region, such as the Mausoleum of Zhoshan Khan, the religious building Dombaul, the mausoleum of Zhoshy Khan, the religious building of Dombaul, Terekty Auliye, the chalk mountains Akzhar, rock paintings of Tamda and others:

- tourist route Kassiety Ulytau

- tourist route Khan Zholy

- tourist route Terektі Guliye

- tourist route Korgasyn Upiyasy.

\n\n",558,"Description","\n

2020 year;

- inventory of the tourist route;

- identification of the main problems along the tourist route;

- solving problems along the tourist route of the route;

2021

- Active implementation of ready-made tourist routes as part of tourist products.

\n\n",513,"Stages","\n

- Creation of a modern tourism industry in the Ulytau region, including the construction of new sites for visiting;

- Promoting the sustainable development of individual settlements and the Ulytau region;

- increasing the employment and competencies of the population of the Ulytau region in the field of tourism;

- increasing the investment attractiveness of the Ulytau region;

- assistance in preserving the natural, cultural and historical heritage of the Ulytau region, the development of museum and exhibition business and handicrafts;

- creating a favorable tourist climate;

- increasing interest in historical and cultural tourism;

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E-hotel is a system created for the purpose of recording and transmitting data on guests checked into accommodations

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E-hotel is a system created for the purpose of recording and transmitting data on guests checked into accommodations (hereinafter referred to as - the System), its aim is to maintain an up-to-date inventory of accommodations; to analyze a Big Data on inbound and outbound tourists; to anticipate and forecast tourist flows based on Big Data.

This system will enable to automatically calculate the touristic fee – “bed-tax”, provide notifications to the authorized authorities about the places of residence of foreign tourists, and also use the System as a means of communication with the accommodations.

The implementation of the E-Hotel system will contribute to creation of a favorable climate for tourists, facilitating accommodations to meet the requirements of mandatory notification on the arrival of foreign citizens, as well as further liberalization of the visa policy through the introduction of an electronic system for collecting, processing and analyzing information on the places of temporary residence of foreign visitors.

\n\n",557,"\n

2019 year

The first stage – creation of the product, within the framework of the national tourist portal “Kazakhstan.travel” on the projecting, designing and developing the System, in particular the following modules, has been implemented:

module on inventory of accommodations;
tourist registration module;
analytics module;
bed-tax calculation module;
module on interaction with accommodations;
account management module;
action recording module;
system events recording module.

The administrative part of the System and the promo page of the E-Hotel module have been developed as well.

The System was filled with the content; in particular, the database was modified with information on networks and locations.

2020 year

The next stage of the product development provides for the integration of the System with the relevant guest registration systems of accommodations, as well as with state databases (visa-migration portal of IS \"Berkut\") in order to receive and transmit the necessary information; development of additional functions of the system and mobile applications, etc. As a part of this stage the following will be provided:

- API development for Accommodation Information Systems (PMS);

- creation of Android, iOS versions, which will enable accommodations to register guests using a mobile phone;

- the development of additional functions, such as the implementation of artificial intelligence, which will enable to read and recognize documents and automatically fill in the appropriate fields in the system when registering guests;

- preparation and receipt of a security certificate, which will integrate the system with government databases;

- integration of the system with the State Databases and IS Berkut (NSC) to automate the procedure for receiving invitations, registration and notification on the arrival of foreign citizens by the accommodations;

- implementation of the system in accommodations in the cities of Astana and Almaty, as well as training of personnel.

\n\n",505,"Project milestones","\n

- creation and maintenance of an up-to-date inventory of accommodations;

- analysis of Big Data on inbound and outbound tourists;

- anticipation and forecast of tourist flows based on Big Data;

- automatic calculation of the touristic fee – “bed-tax”;

- automatic notification of the authorized authorities;

- usage of the System as a means of communication with the accommodations.

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The strategic goal of the project is the development of youth tourism, the study of the native country and familiarization with the national, historical, cultural and natural values of the state, which will provide intellectual, spiritual and creative development, as well as patriotic education of the younger generation.

The train will make stops at major tourist destinations, in which children will be taken on excursions on tourist buses. After a day of excursions and leisure programs, children will return to the train for further travel.

Priority in choosing children for participation in the program will be given to children from socially vulnerable families, participants and winners of educational contests, excellent students, etc. Issues of competitive selection will be decided jointly with the Ministry of Education of the Republic of Kazakhstan.

Since the beginning of 2020, work has been ongoing in conjunction with the Corporate Fund “Social Projects Fund” to develop a pilot route. 200 students from 12 to 15 years old will participate in the project.

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\n
Selection of children;
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Development of instructions for attendants and parents, preparation of powers of attorney;
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Selection of attendants (medical worker, animators, counselors);
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Taking the necessary safety measures (accident insurance for children);
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Formation of a separate railway compartment, scheduling and design of the train;
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Organization of delivery of children to the destination and back;
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Organization of excursions and meals for children in cities and trains;
\n
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Organization of leisure activities for children on the road;
\n
\n
Providing photo and video shootings.
\n

\n\n",511,"Project Stages","\n

Duration of implementation: from April to December, during the vacation time from 2020 to 2025.

\n\n",510,"Project Duration","\n

1) study of the native country and familiarization with the national, historical, cultural and natural values of the state, which should ensure intellectual, spiritual and creative development;

2) increasing motivation for work and work;

3) expanding knowledge about the ecology of your city and the world;

4) the expansion of knowledge in the field of geography among the younger generation.

\n\n",509,"Project Objectives","\n

\n
1) the development of youth tourism in Kazakhstan;
\n
2) patriotic education of the younger generation
\n

\n\n",508,"Strategic goals are",[360],{"_80":314,"_34":315},314,"Provision of sanitary and hygienic unit for places visits by tourists","/uploads/2020/1/15/34692e05c4070c6bcc64ec6763e12083_original.53875.jpg","\n\n\n\n\n

In accordance with the State program for the development of the tourism industry of the Republic of Kazakhstan for 2019-2025, it is planned to provide services for providing tourist facilities with sanitary and hygienic units (SHU).

In this regard, the following studies have been conducted:

Inspection and identification of places of tourist interest where it is necessary to have sanitary units (toilets) to ensure a comfortable stay of tourists.

Tourist places in the territory of the Republic of Kazakhstan were examined for the need to place sanitary and hygienic units in places of tourist attraction.

Based on the conducted surveys, the most universal model of SHU pavilions was developed. It is based on a modular design that allows you to build a sanitary and hygienic complex in the necessary configuration for any tourist area, taking into account the needs of the tourist flow, the availability of technical conditions.

Recommendations for the implementation of public-private partnership programs for the implementation of PPP projects for the creation and maintenance of sanitary and hygienic units.

This study was initiated in connection with the need for state support for the construction of the SHU in the framework of the development of domestic and inbound tourism in the country. The implementation of this issue will be provided with the use of the public-private partnership (PPP) program mechanism, which aims to create conditions for the construction of high-quality and affordable functioning of the SHU in accordance with the requirements of the legislation of the Republic of Kazakhstan.

Institutional solutions of this study describe possible mechanisms of interaction between the state and the business community in the framework of PPP implementation in state and government programs, taking into account the current institutional environment and international experience in implementing similar projects.

\n\n",{"_310":291,"_311":376},[368,369],[],{"_300":373,"_80":374,"_143":108,"_34":375},{"_300":370,"_80":371,"_34":372},"\n

2019 year

Inspection and determination of places of tourist interest, where it is necessary to have sanitary hygienic units (SHU) to ensure a comfortable stay for tourists;
Development of universal models of SSU pavilions;
Formation of recommendations on the implementation of public-private partnership (PPP) for the implementation of PPP projects for the creation and maintenance of sanitary facilities.

2020 year

Amendments to the State Program for the Development of the Tourism Industry of the Republic of Kazakhstan for 2019-2025, including the mechanism of programmed PPP by the Government of the Republic of Kazakhstan;
Approval of the Procedure for determining a private partner and concluding a PPP agreement by order of the Minister of Culture and Sports of the Republic of Kazakhstan.

2020-2025

Definition and conclusion of contracts with private partners for the construction and maintenance of SHU (toilet pavilions) as part of the PPP program mechanism.

\n\n",517,"STAGES","\n

- Formation of a Location Map of SHU of Kazakhstan;

- development of standard models of SHU pavilions;

- development of a procedure for determining a private partner;

- development of the procedure for concluding a PPP contract;

- creating a scheme of interaction between the parties to the PPP agreement on the creation and maintenance of SHU;

- the creation of a mechanism for cost recovery and income generation of a private partner;

- determination of the need to amend the regulatory legal acts of the Republic of Kazakhstan.

\n\n",516,"OBJECTIVES",[377],{"_80":314,"_34":315},310,"Kazakhstan travel","/uploads/2020/1/15/07f05bce2919d66bc5469b684fe31910_original.576010.jpg","\n\n\n\n\n

Kazakhstan.travel - national tourism portal, which provides motivational information for tourists, which is planned to be transformed into a single e-Tourism online window for three stakeholders: the state, business and tourist.

At this stage portal contains 2 sections: for tourists and for business.

The section “for tourists” provides the opportunity to search the itineraries, tour offers, get useful information, inspirational articles about attractions, calendar of events, etc.

The section “for business” contains the list of travel agencies, tour guides, and handicraftsmen with the function of filtering information by region and type of tourism. The portal content is accessible in 7 languages - Kazakh, Russian, English, as well as French, German, Chinese and Korean.

Currently Kazakhstan.travel portal is being promoted to foreign tourists through social networks and Google sites.

For the purpose of further promotion of the initiatives on the digitalization of the tourism industry abroad, it is proposed to provide incoming links to the Kazakhstan.travel portal from major foreign sites. In addition, It is necessary to make a PR promotion (publication of articles, interviews) for foreign tourists on the feasibility of getting tourist services via the Internet.

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2018 year

WEB-site Visitkazakhstan.kz has been completely modernized and renamed to Kazakhstan.travel. When modernizing the national tourism portal, the best analogues and world practices of such countries as Australia, Canada, Russia and Singapore were taken as a basis. Based on the results of the analysis, a new structure and design of the portal was developed.

The interface translated into French, German and Chinese.

2019 year

The development of a server side for the new functionality. In particular, Preparation of the MICE section.
The development of the Photo bank section in the internal portal. This also includes 411 photos which were sorted by category tags, defined in the process of implementation.
Improvement of the functionality of such modules as Itineraries, Publications, user rights management. Work on development of a reservation section was carried out as well.
The interface translated into Korean. The implementation voice reading service.
Publication of 20 new articles in the “Publications” module, as well as articles on tourist sites in the corresponding section. Selection of attractive headings for articles in the Publications module, arousing interest in reading and conveying the meaning of the article.
In order to attract traffic to the portal, there were posts which were published on such social networks as Facebook and Instagram, also there were launch of targeted advertising campaigns on social networks Facebook, Instagram, and YouTube, with traffic to the portal Kazakhstan.Travel. There were contextual advertising launched in the Google search engine for the purpose of attracting traffic. In addition, there were video teasers created to attract the attention of the audience to the portal, and there also were “live wallpapers” created for publication on social networks.
The TIC (tourist information center) and PR indicators were checked. There were analyzed such indicators as indicator of the average amount of time spent by the user on the portal, indicators of traffic to the portal, indicators of viewing depth, traffic sources, indicators of visitors to the portal, query indicators for search phrases. The work on optimization of the site is carried out, in accordance with the requirements of the search engines Google and Yandex, based on this analysis.

2020 year

A meetingplanner will be developed for the MICE tourism organizers, it will include inventory of all conference rooms with their panoramic photos for the convenience of the organizers. There is also a function for businesses to post information about their companies and events services through personal accounts.
This year, there is going to be launched a ticket search module through Aviata / Chocotravel. In the future, anyone can integrate their service for finding airline tickets on the portal.
Based on the Kazakhstan.travel portal, it is planned to create a single online e-Tourism window for three stakeholders: government, business and tourist.

Each of these groups has its own digitalization needs.

Business needs to automatically receive government services in one place.

Today, licensing tour operators at the MIO, obtaining a star for hotels at the MIIR, registers of travel agencies and guides at the ISS, fees for outbound tourists to the SRO, registration of tourists at the Ministry of Internal Affairs, registration of public insurance in insurance companies. In addition, there is permission to visit the border zone, payment of admission tickets to national parks, which is also not automated. This fact significantly increases the transaction costs of the business.

Also, business needs accessible online resources for staff training, search for suppliers and partners, tools for the formation of tourism products and promotion. In the near future, it is planned to develop an e-Learning module on the Kazakhstan.travel portal for business representatives.

The tourism industry is characterized by a high level of customization, but today there is no single platform where representatives of various sectors (hoteliers, tour operators, travel agencies, transport companies, restaurants and guides) could conveniently exchange information and create a product in one place, and subsequently make transactions.

Tourists, in turn, want to receive up-to-date information about sights, flights, buses and have the opportunity to book tickets, be able to get an online visa, have convenient contact with the state in case of emergency, and some kind of analyst at the best places in the form of user ratings.

In addition to information and reservations, tourists on e-Tourism will be able to simulate and save their route through their personal accounts, will be able to choose a travel company or guide, leave feedback, and also receive feedback from the state through a hotline.

To stimulate tourists, a loyalty program will also be introduced, where both local and foreign tourists will be able to mark their movements in Kazakhstan and receive points for travel, which can subsequently be accumulated and converted into free accommodation tickets.

The third stakeholder is a state that needs analytics, communication with business and tourists, to be able to forecast tourist flows to integrate its data with other information systems, to provide relevant data to potential investors.

All this data can be obtained through BigData based on traffic and tourist requests and business activity. A passport of the most visited places in the regions, a portrait of tourists will be formed, as well as a link between the state and business with the regional tourist information centers, with the regional administrations of militarism and other structures. In the near future, it is planned to develop an analytics module on the portal, with the integration of data from cellular telecom operators to obtain analytics for both inbound and domestic tourists.

E-Tourism also offers a mobile application that, in addition to the above, will give push notifications to tourists and local residents about ongoing events, discounts, etc.

\n\n",507,"\n

- promotion of tourist destinations on the domestic and international markets;

- placement of relevant information on how to organize a trip to Kazakhstan for a potential tourist;

- placement of information on itineraries, types of tourism, tourist facilities, guides and tour companies;

- the formation of a unified calendar of events.

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Address	010000, Republic of Kazakhstan, Astana city, Mangilik el Avenue 8, House of Ministries, entrance 15
Registry Office	8 (7172) 74-04-29, 74-04-54, 74-11-93, 74-11-94, 74-12-62, 74-38-67
e-mail	kense@tsm.gov.kz
Helplines	8 (7172) 74-38-67 (for citizens’ appeals); 8 (7172) 74-04-17 (for personnel issues); 8 (7172) 74-03-45 (ethics commissioner); 8 (7172) 74-04-29 (Call - center)

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