Kazakhstan travel

- promotion of tourist destinations on the domestic and international markets;

- placement of relevant information on how to organize a trip to Kazakhstan for a potential tourist;

- placement of information on itineraries, types of tourism, tourist facilities, guides and tour companies;

- the formation of a unified calendar of events.

 

2018 year

 

• WEB-site Visitkazakhstan.kz has been completely modernized and renamed to Kazakhstan.travel. When modernizing the national tourism portal, the best analogues and world practices of such countries as Australia, Canada, Russia and Singapore were taken as a basis. Based on the results of the analysis, a new structure and design of the portal was developed.

The interface translated into French, German and Chinese.

2019 year

• The development of a server side for the new functionality. In particular, Preparation of the MICE section.
• The development of the Photo bank section in the internal portal. This also includes 411 photos which were sorted by category tags, defined in the process of implementation.
• Improvement of the functionality of such modules as Itineraries, Publications, user rights management. Work on development of a reservation section was carried out as well.
• The interface translated into Korean. The implementation voice reading service.
• Publication of 20 new articles in the “Publications” module, as well as articles on tourist sites in the corresponding section. Selection of attractive headings for articles in the Publications module, arousing interest in reading and conveying the meaning of the article.
• In order to attract traffic to the portal, there were posts which were published on such social networks as Facebook and Instagram, also there were launch of targeted advertising campaigns on social networks Facebook, Instagram, and YouTube, with traffic to the portal Kazakhstan.Travel. There were contextual advertising launched in the Google search engine for the purpose of attracting traffic. In addition, there were video teasers created to attract the attention of the audience to the portal, and there also were “live wallpapers” created for publication on social networks.
• The TIC (tourist information center) and PR indicators were checked. There were analyzed such indicators as indicator of the average amount of time spent by the user on the portal, indicators of traffic to the portal, indicators of viewing depth, traffic sources, indicators of visitors to the portal, query indicators for search phrases. The work on optimization of the site is carried out, in accordance with the requirements of the search engines Google and Yandex, based on this analysis.

 

2020 year

• A meetingplanner will be developed for the MICE tourism organizers, it will include inventory of all conference rooms with their panoramic photos for the convenience of the organizers. There is also a function for businesses to post information about their companies and events services through personal accounts.
• This year, there is going to be launched a ticket search module through Aviata / Chocotravel. In the future, anyone can integrate their service for finding airline tickets on the portal.
• Based on the Kazakhstan.travel portal, it is planned to create a single online e-Tourism window for three stakeholders: government, business and tourist.

Each of these groups has its own digitalization needs.

Business needs to automatically receive government services in one place.

Today, licensing tour operators at the MIO, obtaining a star for hotels at the MIIR, registers of travel agencies and guides at the ISS, fees for outbound tourists to the SRO, registration of tourists at the Ministry of Internal Affairs, registration of public insurance in insurance companies. In addition, there is permission to visit the border zone, payment of admission tickets to national parks, which is also not automated. This fact significantly increases the transaction costs of the business.

Also, business needs accessible online resources for staff training, search for suppliers and partners, tools for the formation of tourism products and promotion. In the near future, it is planned to develop an e-Learning module on the Kazakhstan.travel portal for business representatives.

The tourism industry is characterized by a high level of customization, but today there is no single platform where representatives of various sectors (hoteliers, tour operators, travel agencies, transport companies, restaurants and guides) could conveniently exchange information and create a product in one place, and subsequently make transactions.

Tourists, in turn, want to receive up-to-date information about sights, flights, buses and have the opportunity to book tickets, be able to get an online visa, have convenient contact with the state in case of emergency, and some kind of analyst at the best places in the form of user ratings.

In addition to information and reservations, tourists on e-Tourism will be able to simulate and save their route through their personal accounts, will be able to choose a travel company or guide, leave feedback, and also receive feedback from the state through a hotline.

To stimulate tourists, a loyalty program will also be introduced, where both local and foreign tourists will be able to mark their movements in Kazakhstan and receive points for travel, which can subsequently be accumulated and converted into free accommodation tickets.

The third stakeholder is a state that needs analytics, communication with business and tourists, to be able to forecast tourist flows to integrate its data with other information systems, to provide relevant data to potential investors.

All this data can be obtained through BigData based on traffic and tourist requests and business activity. A passport of the most visited places in the regions, a portrait of tourists will be formed, as well as a link between the state and business with the regional tourist information centers, with the regional administrations of militarism and other structures. In the near future, it is planned to develop an analytics module on the portal, with the integration of data from cellular telecom operators to obtain analytics for both inbound and domestic tourists.

E-Tourism also offers a mobile application that, in addition to the above, will give push notifications to tourists and local residents about ongoing events, discounts, etc.