How to obtain a permit for placement of advertisements on the streets

Outdoor (visual) advertising must be placed in compliance with the legislation of the Republic of Kazakhstan governing advertising, architecture, urban planning, roads, and road traffic safety.

Before placing advertising, you must:

1. Determine the location of the advertising structure.

2. Establish whether the information to be displayed qualifies as outdoor (visual) advertising or falls under information that is not legally classified as outdoor advertising.

3. Check the requirements for advertising content, design, languages, and safety.

4. Determine whether a notification must be submitted to the local executive authority.

5. When placing an outdoor advertising structure, it is necessary to determine whether its location falls within the boundaries of the right-of-way of a public road, as well as to establish the classification of the road (national, regional, or district) in order to determine the procedure for obtaining the relevant approval.

What Is Not Considered Outdoor Advertising

Legislation provides for certain exceptions, including specific types of business signs and information about operating hours. Whether particular information qualifies as advertising depends on its content, location, and method of display.

Advertising Requirements

Advertising must comply with the legislation of the Republic of Kazakhstan, must not mislead consumers, and must not violate established prohibitions.

When placing outdoor advertising structures near highways and within the road right-of-way, road traffic safety requirements must be observed. Advertising structures must not obstruct the visibility of road signs and other traffic control devices, interfere with road users, or hinder the maintenance and operation of roads.

Requirements concerning the languages used in advertising and the content of information apply in accordance with current legislation.