The volume of electronic commerce in 2024 amounted to 3.2 trillion tenge, the share of this retail trade is more than 14.1%.
For marketplaces (ETP), the total volume of e-commerce is 84.9%.
The most popular marketplaces and online stores in the Republic of Kazakhstan are: Kaspi.kz , OZON, Wildberries, Halyk Market, Forte Market, Jusan Market and others.
The range of products is constantly changing, taking into account the needs of the population. Submitted by the BNS at the end of 2024, the largest share of the total volume of retail sales of goods through the marketplace was:
- phones and gadgets – 27.4%;
- household appliances – 13.3%;
- clothing, shoes and sporting goods – 10.4%;
- computer products, software – 5.7%,
- automotive products – 5,6%
- the remaining 37.6%: food, beauty and health (cosmetics, perfumes, etc.), household and garden goods, furniture, construction and repairs.
According to the State Revenue Committee of the Ministry of Finance, domestic marketplaces have paid taxes for 3 years in the amount of 332.5 billion tenge (2022 – 62.6 billion tenge, 2023 – 119.3 billion tenge, 2024 – 150.4 billion tenge).
Foreign companies engaged in electronic trade in goods and the provision of services in electronic form to individuals have introduced the so–called Google tax (import tax) - 108 foreign companies have been conditionally registered, the amount of taxes paid by them amounted to 91.4 billion tenge (2022 – 10.4 billion tenge, 2023 – 24.3 billion tenge, 2024 – 35 billion tenge, 4 months 2025 – 21.7 billion tenge).
The E-Commerce Development Plan until 2027 has been approved (Acting Minister's Order No. 121 dated 03/27/2025), which includes issues related to improving legislation on e-commerce, launching e-commerce training courses in all regions of the country, introducing financial measures of state support for entrepreneurs in e-commerce and interacting with international online trading platforms. to promote domestic goods for export and others.