The Ready4Trade project in Central Asia (CA) is funded by the EU and implemented by the ITC. The project aims to promote intraregional and international trade in Central Asian countries by increasing transparency of cross-border requirements, removing regulatory and procedural barriers, strengthening business opportunities to comply with trade formalities and standards, as well as by improving cross-border e-commerce.
One of the expected results of the project is to "Increase the readiness of Central Asian countries, in particular companies headed by women, to conduct cross-border e-commerce." The project will support the beneficiaries of SMEs to start online sales or expand their sales through digital channels.
Expected results from the work of national coaches.
National coaches will successfully complete training under the ITC program and will be certified.
National coaches will train and provide consulting support to the attached enterprises, contributing to the success and sustainability of their digital sales.