The leisure and tourism industry is one of the priority sectors of the economy. The tourist cluster of the region includes over 700 tourism enterprises (370 accommodation facilities, 45 health resort institutions, 178 roadside service entities, 68 travel agencies licensed to carry out tourism activities, 3 state national natural parks "Kokshetau", "Burabay", Buiratau, Korgalzhyn State Natural Reserve, Burabay Damu LLP) The cultural and historical segment of the cluster is represented by 900 monuments, most of which are under state protection and are used to provide excursion programs.
There are about 80 tourist routes in the region, successfully implemented by tour operators and included in the state register of tourist routes. Including tour operators have developed tourist routes to the historical and sacred places of Kokshetau, Burabay, Zerenda, Korgalzhyn and Ereimentau districts and Birzhan Sal district of Akmola region. Among them there are 5 approved routes through sacred places.
According to statistical data for 2019, the number of placements amounted to 370 units with a total fund capacity of 5333 rooms with a one-time capacity of 13,976 beds. Placements provided services in the amount of 7527.6 million tenge, which is 19% more than the same period last year. The number of visitors served by the places of accommodation was 395 thousand people (an increase of 16.6%).
On May 31, 2019, the State Program for the Development of the Tourism Industry of the Republic of Kazakhstan for 2019-2025 was approved by the Resolution of the Government of the Republic of Kazakhstan (hereinafter - the Program).
The program at the local level includes the implementation of 3 target indicators, 30 measures to develop the TOP-10 territories of the republican level (SCHBRA) and ensure transport accessibility of tourist destinations and facilities.
Within the framework of the Program, the Akimat of Akmola region is implementing 30 activities for a total amount of 8,077.0 million tenge in the following areas:
TOP-10 territories of the republican level: SCHBRA
III. "Ecology" - 1 event (cost 20.0 million tenge);
Vi. "Development of commercial infrastructure" - 1 event (cost 2000.0 million tenge);
Vii. "Marketing and Promotion" - 7 events (cost 352.0 million tenge);
VIII. "Calendar of Events" - 1 event (cost 679.0 million tenge);
Ensuring transport accessibility of tourist destinations and facilities.
In 2019, no funding was provided for the implementation of the Program.
Also, for the development of the Shchuchinsko-Borovsk resort area, the III stage of the Plan for 2017–2020 was approved, including 34 events worth 61.4 billion tenge. The oblast akimat is responsible for the implementation of 27 measures for a total amount of 46.7 billion tenge.
At the moment, 6 events have been completed
by 6.3 billion tenge (construction of a storm sewer in Burabay settlement (386 million tenge), intra-quarter water supply networks of the city of Schuchinsk
(1 billion tenge), the Katarkol sewer collector (2.6 billion tenge), the building of the Unitary Enterprise of the Burabay region (1.4 billion tenge), a residential building for the police personnel of the Burabay region (681 million tenge), a building for a cavalry platoon unitary enterprise of Burabay region (252 million tenge)).
21 events are underway (on the development of engineering infrastructure - 9 events, transport infrastructure - 5, security - 3, to promote tourism potential - 4):
- 8 projects worth 15.1 billion tenge are being implemented in accordance with the financing plan;
- cleaning and sanitation of water bodies (lakes Shchuchye, Borovoe, Karasu) of the Shchuchinsko-Borovsk resort area, the project cost is 15.7 billion tenge. To start the implementation of the project, the management of natural resources and environmental management of the Akmola region submitted three budget applications for financing from the republican budget for a total of 15.2 billion tenge, including 4.36 billion tenge for 2020, 6.1 for 2021 billion tenge,
for 2022 4.73 billion tenge.
The first two budget requests were ignored by the line ministry, only the last request received an official response,
with the wording of not providing a complete list of supporting documents.
The Ministry of Ecology, Geology and Natural Resources of the Republic of Kazakhstan requires confirmation of 10% co-financing from the local budget (1.5 billion tenge).
At the same time, according to the Development Plan of the Shchuchinsko-Borovsk resort area of the Akmola region for 2017-2020, approved by the Government of the Republic of Kazakhstan dated November 4, 2017 No. 709, cleaning and sanitation of the SCHBRA reservoirs is provided only at the expense of the Republican budget.
To resolve issues of further implementation of this project and its full funding, the Ministry of Ecology, Geology and Natural Resources of the Republic of Kazakhstan proposed to hold a meeting in the Ministry with the participation of the Akimat of Akmola region, as well as interested state bodies (No. 1641.4 // 11-3 / 07-836 /1.1-/6700 dated 04/10/2020).
- 3 projects for 6.5 billion tenge are being implemented in accordance with the financing plan;
- for the reconstruction and construction of the road network in Burabay village,
3rd stage (cost 2.0 billion tenge)
1) The project on 1-line street (1.1 km long) has been developed, the BZ has been sent to the Committee for Roads of the MIIR RK in the amount of 781.7 million tenge (1.1-18 / 2761 from 02/14/2020). Is pending. Winner of the KazTelematica LLP competition. The contract is signed. Included in the Employment Roadmap in the amount of 516.6 million tenge, agreed with the MIID RK.
2) The project on the street Dzhambula - Kazakhstanskaya - Internatsionalnaya has been developed, the conclusion of the SE has been received, the cost of the project is 1 255.0 million tenge. BR in the amount of 1.2 billion tenge were sent to MIIR RK (No. 1.3-18 / 6612 dated 09.04.2020) and MNE RK (1.3-18 / 6611 dated 09.04.2020). Pending.
- under the project “Construction of a highway from the lake. Tekekol
to the road north bypass of the lake. Chebachye "(2018-2020, 0.9 billion tenge, length 18 km.), A conclusion of the GE (No. 01-0135 / 20 of 12.03.2020) was received. The estimated cost of the project is 1.6 billion tenge, the length is 13.5 km. BR in the amount of 2.1 billion tenge were sent to MIIR RK (No. 1.3-18 / 6612 dated 09.04.2020) and MNE RK (1.3-18 / 6611 dated 09.04.2020). Pending.
- on 2 projects for 0.2 billion tenge, on the verbal instruction of the Head of State, the Ministry of Finance has withdrawn funds;
- under the project "Construction of the Borovsk settlement police department of the Internal Affairs Directorate of the Burabay region", a contractor - UKStroy LLP was determined. The contract was concluded No. 1-19 of 19.12.2019 for the amount of 693.8 million tenge. Included in the DCZ in the amount of 637.3 million tenge.
Within the framework of the Employment Roadmap, 13 infrastructure projects are being implemented (engineering and transport infrastructure - 7 projects, infrastructure "Promenade Burabay" - 2 projects, improvement of Burabay settlement - 3 projects, ensuring the security of SCHBRA - 1 project) worth 4.6 billion tenge (11% of the total).
As part of the improvement of Burabay settlement, 11 measures are being implemented for a total amount of 1,825.8 million tenge in the following areas:
- current repairs of intra-village roads in Burabay settlement (cost 71.9 million tenge);
- construction and reconstruction of st. Alimusins (cost 515.0 million tenge);
- construction and construction of st. 5 line (cost 138.8 million tenge);
- construction and reconstruction of the development of the road network of Burabay settlement (stage 3) of the highway (cost 516.6 million tenge);
- arrangement of a pedestrian sidewalk on the street. Kokmais (cost 11.7 million tenge);
- installation of 16 units of sanitary and hygienic units on the territory of SCHBRA (cost 128.0 million tenge);
- decoration of the resort area of Burabay settlement (roundabout, central square, alley to the lake, street lighting, signs, etc.) (cost 100.0 million tenge);
- improvement of 2 courtyards on the streets Sovetskaya 20 and Zhumabaev 10 in Burabay settlement (cost 30.7 million tenge);
- Installation of waste sites in Burabay settlement (cost 6.1 million tenge);
- it is planned to arrange parking spaces on the street. 1 - line. (500 places) (cost 270.0 million tenge).
In 2019, 11 large investment projects were implemented for a total investment of 28,760.1 million tenge with the creation of more than 376 jobs.
For reference:
1) The restaurant and hotel complex of FE "Barankulova" (Akkol, Akkol district) was put into operation. Project cost - 40.0 million tenge, 4 jobs were created;
2) A restaurant complex was put into operation on the territory of the recreation area "Beybarys" (Arshalyn district). The total amount of investments made is 700 million tenge. 10 jobs were created;
3) In July 2019, the Baytas hotel complex was commissioned (customer Demeu Foundation, Burabay district). Project cost - 4816.1 million tenge, 50 jobs were created;
4) Completed the construction of guest houses on the lake. Shchuchye (LLP "East West company Ltd", Burabay district). Project cost - 16 720.0 million tenge, 160 jobs were created;
5) The construction of the 1st stage of the multifunctional complex "Promenade" (BI-Group, Burabay district) has been completed. Project cost - 6000.0 million tenge, 60 jobs were created;
6) The restaurant "Altyn shanyrak" (Kokshetau) was put into operation. Project cost - 57 million tenge, 15 jobs were created;
7) The restaurant "Nursultan" (Kokshetau) was put into operation. The cost of the project is 100 million tenge, 22 jobs were created;
8) The cafe "Koster" (Kokshetau) was put into operation. Project cost - 70 million tenge, 20 jobs were created;
9) The cafe "Akmol" (Kokshetau) was put into operation. Project cost - 150 million tenge, 10 jobs were created;
10) The cafe "Orker Palace" (Kokshetau) was put into operation. Project cost - 50 million tenge, 10 jobs were created;
11) Put into operation cafe "LOFT" (Kokshetau). Project cost - 57 million tenge, 15 jobs were created;
In 2020, the implementation of anchor investment projects is planned:
For reference:
This project is subsidized through the EPV mechanism (PP RK No. 820), financed (subsidy agreements were signed) in the amount of 1.9 billion tenge by Forte Bank JSC.
The Akimat of the Zerendinsky district, together with the tourism department of the Akmola region, has developed a draft Plan for the development of the Zerendinsky resort zone until 2025. The draft Plan is at the stage of agreement with the line ministries.
In addition, 1.3 billion tenge has been allocated for the development of engineering, transport infrastructure and the improvement of the Zerenda resort area within the framework of the special project "Auyl - El besigi".
Work has begun on the average repair of two regional highways (Yelenovka-Chistopolye-Esil, 17 km, cost 618 million tenge and Zerenda-Krasny Kordon - regional border, 36 km, cost 1.7 billion tenge), which will connect with the Imantau-Shalkar resort area.
A new impetus to tourism development was given by the new Shchuchinsk-Zerenda road (80 km long, project cost 15.4 billion tenge), which connects two large tourist zones.
As part of the development of tourism in the Sandyktau region, it is planned to expand the network of guest houses, roadside cafes and improve the beach areas of the Kumdykol and Yakshi lakes. In with. A hockey court, a fitness center were commissioned in Balkashino, and trophy and hunting tourism tours were developed.
For the further development of the near-capital districts, work is being carried out to allocate sites for organized business activities in spontaneous recreation areas. It also takes into account the existing needs among the residents of the city of Nur-Sultan for leisure activities (fishing, picnic, beach, horseback riding, bike rental, ATVs, etc.).
During 2016-2019, 6 facilities were created on the territory of the capital districts worth 4.3 billion tenge (more than 130 jobs).
To promote and digitalize the tourism potential, there is a 3-language Internet resource about the tourism potential of Akmola region - www.visitaqmola.kz. The Internet resource takes into account new trends in web design with the use of wide-format video, non-standard content presentation and maximum ease of use of the resource by tourists.
The functionality of the site is provided by a filter that allows the visitor to choose a location, entertainment facilities, accommodation. Currently, graphic and text content is being downloaded, as well as the introduction of an interactive map, which will help a potential tourist visually orientate himself in the Akmola region.
The mobile application “Visit Aqmola” has been launched, which includes a reference guide, QR-code scanning of popular places, popular routes with prices and contacts.
3D tours have been developed to 10 sacred places of national importance in Akmola region and posted on the website https://history-akmola.kz/3dtur (KSU Center for the Protection and Use of Historical and Cultural Heritage of the Department of Culture, Archives and Documentation of Akmola Region).
3 image and 10 one-minute (musical, thematic series) videos were created, which were published in social networks and the largest public pages of cities and regions of Kazakhstan and Russia.
As part of improving the level of service and maintenance, work was carried out to organize internships for students of service specialties in elite hotels in Turkey (48 students).
Also in this year. 2 training seminars were held for representatives of the tourist business on the topics: "Digital marketing and sales tools for placements, guides, tour guides" and "Professional development of guides.
As part of the development of event tourism, the concept of "Four Seasons" is being implemented. The main goal of the concept is to expand opportunities for the development of tourism in the region and to maximize the tourist flow in the off-season. In 2019, 20 events were held (the total coverage of event participants was over 10,000 people). 10 events are planned in 2020.
On an ongoing basis, work is being done to promote the tourist potential in social networks (facebook, instagram).
The main areas of work in 2020:
- development of tourism resources in the region;
- ensuring transport accessibility of tourist destinations and facilities;
- improving the quality and availability of tourism products and services;
- formation of an effective system for promoting the tourism potential of the region in the domestic and international markets;
- work to find and attract investors for the implementation of significant investment projects in the field of tourism;
- expansion of cooperation with the regions of Kazakhstan and adjacent territories of the Russian Federation, incl. within the framework of the XVII Forum of Interregional Cooperation (Kokshetau, 2020).
The following types of tourism are currently developing in Akmola.
-Cultural and educational tourism
-Ecological tourism
-Sports tourism
-Health tourism
-Business tourism