President Kassym-Jomart Kemelovich Tokayev noted in his Address to the People of Kazakhstan on September 1, 2023: “Another point of economic growth and employment is the creative industry, which covers media, cinema, music, design, education, and information technology. Moreover, the creative economy is becoming the driving force behind the development of large cities that attract talented, creative people.”
Of the 12 areas of the general qualifier of economic activities, there are 5 priorities in Akmola region: "Jewelry", "Cultural heritage", "Music", "Architecture and Fashion", "Folk crafts".
- "Jewelry business" (prominent representatives - Rustam Yakovlev, Sarsenov Yertai);
- "Cultural Heritage" (47 sacred sites, historical and cultural monuments, including the Abylai Khan Clearing, the Digital Museum in Abylai Khan Clearing, the Butterfly Museum in Zerenda village, etc.);
- "Music" (the manufacture of musical instruments was developed in the Kokshetau – Samat Kadralin, Kayyrly Sarsenbai, Kosshy – Dilmanov Nurzhan, Askhat Bozumbai);
- "Architecture and fashion" (architectural projects by Maram Burabai, Burmaganov Manarbek, Fashion House "Akai", "Svetlana", ethnic workshops, etc.);
- "Folk crafts" (more than 300 artisans, participants and winners of international exhibitions of bone, wood carvings, etc., 35 are concentrated in Kokshetau artists, 22 of them are members of the branch of the Union of Artists).
More than
3,000 creative industries are registered in the region.
All conditions are created for creators to participate in fairs and exhibitions on an international
and national scale.
For example, the best creators of the region took part in a large-scale ethnoaul within the framework of the V World Nomad Games (all conditions were created - payment of travel expenses, accommodation, transfer, provision of a playground).
As the Head of State noted, “The points of attraction of talents – the Centers of the creative industry – should be in every regional center, in every major city.” And in order to fulfill this assignment, it is planned to create creative centers and hubs in every city and district of the region.
In March of this year, the first multifunctional community center in Kazakhstan, a large-scale public cultural and sports complex built according to international standards, was opened in the city of Kosshy.
The project was implemented by the Bulat Utemuratov Foundation, the total area of the center is 8.5 thousand square meters, at the same time it can accommodate up to 1,000 people. The $20 million project was donated to the city's balance sheet.
The center combines sports, educational and leisure spaces. There is a cinema hall with 233 seats, a lecture hall for 300 people, exhibition and conference rooms, studios, a coworking space and a library with a reading room. The territory is equipped with sports grounds, workout areas and a walking alley. There is a wide range of clubs for children, from robotics and chess to choreography and applied crafts. For adults, it is a convenient space for work, socializing and leisure. And in this hub, studios and workshops of the famous master of woodcarving Karim Bektas, leather master Askhat Bozumbai, musical instrument maker Nurzhan Dilmanov, felt master Aliya Kaliaskarova, artist Abilkhair Orazbakov, jeweler Sarsenbai Yertai are already located free of charge.
The opening of the center was attended by Deputy Prime Minister Yermek Kosherbayev, akim of the region Marat Akhmetzhanov.
Construction of a future visitor center and hub for creative industries has begun in the village of Zerenda. The new facility with a total area of more than 1,000 square meters will become a venue for events, exhibitions and workshops aimed at developing the creative potential of the residents of the district.
On behalf of the Head of State, work is underway to develop documentation for the construction of the Congress Center, where it is planned to house residents - the leading creators