APDC: THE MARKET OF ELECTRONIC TRADING PLATFORMS IS UNDERDEVELOPED, HIGHLY CONCENTRATED WITH COMPETITION

The agency analyzed the state of competition in the market of services for providing access to electronic trading platforms for the purpose of retail sale of goods.

Geographical boundaries-the territory of the Republic of Kazakhstan.

The activities of electronic trading platforms are regulated by the law "on regulation of trading activities" (hereinafter referred to as the law).

According to subparagraph 1 of Article 58 of the law, an electronic trading platform is an internet resource that provides participants in electronic trading with infrastructure, including the conclusion of contracts for the provision of works and services between them using information and communication technologies.

According to the values of the concentration coefficient, the market for the studied services is underdeveloped and highly concentrated with competition.

The market entities included 9 electronic trading platforms that provide paid services to retailers located in the Republic of Kazakhstan.

1) Kaspi Magazin LLP;

2) Halyk Finservice LLP (Halyk Market);

3) internet resolution LLC (Ozon);

4)INDEX LLP (Forte Market);

5)Jusan Mart LLP (Jusan Market);

6)Kupishuz LLC (Lamoda);

7) IMVBKZ (Wildberries) LLP;

8) «Amazon»;

9) «AliExpress».

Based on the results of the analysis, it was found that in the first half of 2023, Kaspi Magazin LLP and Wildberries (IMVBKZ LLP) occupy a dominant position in terms of total share of more than 50%.

More information about the analysis can be found at the link: https://www.gov.kz/memleket/entities/zk/documents/details/613231?lang=ru