TOURISM DIRECTORATE HAS BEEN ASSIGNED THE FUNCTION OF “CREATIVE ECONOMY”
The popularity of the "creative economy" is growing in the context of the transformation of the world economy and the search for new concepts of welfare growth. The president of the Republic of Kazakhstan K. K. Tokayev defined a new direction for the development of the economy and gave a special instruction on the development of the "creative industry".
In this regard, in order to prevent new changes and systematize the development of the "creative industry" in Shymkent, it was proposed to transfer the function of the "creative economy" to the Tourism and External Relations Directorate, which received support from the city mayor Murat Aitenov.
It should be noted that as a result of this decision, the third metropolis in the country will become the first Directorate of tourism, which will include the industry of creative economy. In general, the Directorate will work in such areas of modern transformation as Tourism Development, Investment Attraction, Smart infrastructure, creative projects and marketing, and external relations. In addition, this initiative will give a new impetus to the development of the economy of Shymkent and create an "image of a creative tourist city".
It should be noted that as a result of this decision, the third metropolis in the country will become the first Directorate of tourism, which will include the industry of creative economy. In general, the Directorate will work in such areas of modern transformation as Tourism Development, Investment Attraction, Smart infrastructure, creative projects and marketing, and external relations. In addition, this initiative will give a new impetus to the development of the economy of Shymkent and create an "image of a creative tourist city".
The integration of Tourism and the creative industry is, first of all, a promotion in an innovative direction, bringing tourism to a new level and introducing new ideas into the development of the industry. As a result, it is planned that the above-mentioned routes will create a new image of the city, create new jobs, increase the yield of the economy and increase the flow of tourists. At the same time, in order to support the creative ideas of young people, the Shymkent city mayor's office has created a "Creative Council" consisting of representatives of various industries.
Press service of the Tourism and External Relations Directorate of Shymkent