In the dissertation council at the University of International Business named after Kenzhegali Sagadiyev, the defense of the doctoral dissertation for the degree of Doctor of Philosophy (PhD) in the educational program "8D04106 – Marketing" will take place. The dissertation is presented by Sadyk Dina on the topic: "Developing an augmented multidimensional CBBE model for social media brand Instagram: its applications to the role of brand index (RBI)" on the educational program "8D04106 – Marketing".

In the dissertation council at the University of International Business named after Kenzhegali Sagadiyev, the defense of the doctoral dissertation for the degree of Doctor of Philosophy (PhD) in the educational program "8D04106 – Marketing" will take place. The dissertation is presented by Sadyk Dina on the topic: "Developing an augmented multidimensional CBBE model for social media brand Instagram: its applications to the role of brand index (RBI)" on the educational program "8D04106 – Marketing".

The dissertation work was performed at KIMEP University at the Department of Management and Marketing.

The form of defense is a dissertation work.

The language of defense is English.

Official reviewers:

  1. Nurbatsin Akan Seitkanuly – PhD, Director of the Department for Scientific Activities at the Kenzhegali Sagadiev International Business University, Almaty, Kazakhstan.
  2. Tovma Nataliya Aleksandrovna – PhD, Deputy Head of the Department of business technologies at Al-Farabi Kazakh National University; academician of the International Academy of Informatization, Almaty, Kazakhstan.

Scientific consultants:

  1. Garkavenko Vladimir – PhD, Associate Professor at KIMEP University, Almaty, Kazakhstan.
  2. Jang Jungmin – PhD, Associate Professor, Senior Lecturer in marketing at Brunel University London, UK.

Temporary members of the Dissertation Council:

  1. Karacsony Peter – PhD, Professor at Obuda University, Budapest, Hungary.
  2. Kozhakhmetova Assel Kosherbayevna – PhD, Assistant Professor at the Business School of the Kazakh-British Technical University, Almaty, Kazakhstan.
  3. Dyussembekova Zhanar Maratovna – PhD, Head of the "Marketing" Educational Program at the School of Economics and Management of Narxoz University, Almaty, Kazakhstan.

 

The defense will take place a hybrid offline/online format on June 5, 2025, at 2:30 p.m. at the Dissertation Council in the fields of sciences 8D04103-Finance, 8D04101-Economics, 8D04106-Marketing, 8D04102-Management at the University of International Business named after Kenzhegali Sagadiyev in a live online broadcast on the Microsoft Teams platform at the link: https://clck.ru/3LZ4p4. The offline format will be held at the address Abaya 8a.

 

Website address: https://uib.edu.kz/dissertation-council/

 

Performer: Bekturganova M.S.

esp@ieconom.kz, phone: +7 707 375 21 14

Дата публикации
02 мая 2025