Acceptance of applications for participation in export acceleration has been extended until August 7, 2020
The accelerator is designed to help companies producing food products in Kazakhstan find foreign business partners and enter the Chinese market
Recall that on July 23, 2020, the Ministry of trade and integration (MTI) of the Republic of Kazakhstan announced the launch of the export acceleration program. The program operator was a subordinate organization of MIT - the center for trade policy development "QazTrade". The program will be supported by PwC international experts and relevant export development institutions: Baiterek national managing holding JSC, kazakhexport Export insurance company JSC, KTZ Express JSC, qazindustry KCE JSC and Atameken chamber of Commerce.
One of the first participants in the export accelerator will be companies that produce food and organic products in Kazakhstan, as this is due to the high interest of China in the food industry in Kazakhstan. Over the past 4 years, the average annual growth rate of food supplies from Kazakhstan to China was 47%, increasing from us $ 31 million in 2015 to us $ 146 million in 2019. The choice of China as a target market is also due to its capacity - the volume of food imports as of 2019 is 54 billion dollars. US $ (average annual growth rate of 11% over the past 4 years).
What is the special feature of the program?
At all stages of the program, participants can get the necessary support from the organizers, including financial, service and consulting assistance in a single window format.
The key stage of the program is a business mission, during which it is planned to participate in one of the largest international exhibitions in China - CIIE 2020 (China International Import Expo 2020), an international exhibition of imported goods in Shanghai. If it is impossible to physically attend a business mission (due to an epidemiological situation), meetings with potential partners and other planned events will be held online.
During the program, participating companies will receive a wide range of opportunities and tools to promote their products in the Chinese market, including:
- organization of up to five personal meetings (based on pre-prepared warm contacts) with potential partners and clients in the target market-offline or online;
- support and support at all stages of participation in the program, including support at meetings during the business mission (offline or online) and preparation of materials for them, as well as ensuring subsequent communication on the results of meetings;
- promotion of the company in the target market (press release, articles in local media and websites, direct mailing of invitations, etc);
- assistance in drawing up an individual roadmap for entering the target market, as well as forming a value proposition;
- participation in a seminar on preparation for entering target markets with leading international experts.
How do I participate?
Due to the increased interest in the program, the recruitment of potential participants has been extended until August 7, 2020. The application can be submitted through the Export Portal of Kazakhstan - https://export.gov.kz/.
For further participation, 30-35 of the most promising Kazakh companies from the food sector will be selected, with which further work will be organized to prepare their products for export to the Chinese market.
In General, the export acceleration program is designed for the period 2020-2025. During this time, it is expected to involve more than 1 thousand Kazakhstani producers. About 300 Kazakhstani companies will get experience in entering international markets for the first time and sign their first export contracts.
International experience also indicates that the use of the acceleration tool has a positive impact on the development of export potential of countries. Thus, the European export acceleration program allowed 2,700 companies from EU countries to open 9 target markets in South-East Asia: South Korea, Japan, China, Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines.
In this regard, for the implementation of the export accelerator in Kazakhstan, an international partner with a wide unique experience in creating export acceleration programs was attracted - the international consulting firm PwC.
If you still have any questions about the program, the export acceleration team will send them to the program's official email address kz_pwc_export_acceleration@pwc.com.