Kazakhstani goods on the platform JD.com sold out in record time

Joint efforts of the Ministry of Trade and Integration of the Republic of Kazakhstan, the Embassy of Kazakhstan in China to promote domestic products through China's largest marketplace JD.com brought positive results. The first batch of goods presented on the platform of the National Pavilion of Kazakhstan was sold out in record time.

The official opening ceremony of the pavilion in Xi'an on May 18, 2023 was held with the participation of the President of Kazakhstan K.Tokayev.

According to Vice-Minister of Trade and Integration Kairat Torebayev, the decision to increase exports through the international trading platform JD.com it was adopted at the end of 2022. During the negotiations, the Chinese company Xingxing was identified as an investor of the National Pavilion of Kazakhstan on the trading platform and assumed the role of a link between domestic producers and consumers in China.

«In April, representatives of Xingxing met with Kazakhstani manufacturers and identified a list of companies and products ready to be placed on the marketplace. As a pilot batch, such commodity items as tea, beverages, chocolate, chocolate paste, dragees, caramel lollipops, halva, vegetable and safflower oil, flour and milk powder were selected for the Chinese buyer. In May, a trial batch of food was shipped», - said Vice Minister of Trade and Integration Kairat Torebayev.

«In the first hour of the launch of the National Pavilion on the electronic platform JD.com more than 10 thousand orders from Chinese buyers have been received. At the same time, 80% of the available goods were sold in record time. Now all 25 commodity items have been sold out on the marketplace. More than 106 thousand users have subscribed to the page of the National Pavilion of Kazakhstan», - Vice Minister of Trade and Integration Kairat Torebayev said.

Pre-orders for flour, tea, dry camel and mare's milk of Kazakhstan production continue to arrive from potential buyers.

«We recommend exporters to use the new opportunities that cooperation with the platform opens up JD.com , and seek advice on the placement of Kazakhstani goods in QazTrade», - Kairat Torebayev addressed business representatives.

To establish cooperation with Chinese buyers, domestic companies are helped by a single operator of state export support measures, JSC «QazTrade».

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The Chinese company Xingxing has extensive experience in promoting, marketing and selling products of the world's leading companies to the Chinese market. On the electronic trading platform JD.com over 400 million users are registered.