Public project «made in Kazakhstan»

The First International Trade Fair «KazAgro/KazFood Turkistan2023». This event is the beginning of the launch of the nationwide project  «Kazakhstan Zhasalgan».

One of the goals of the fair is to promote our country and the national brand «Kazakhstan Zhasalgan» in the global space. The main task is to unite domestic producers and promote their products both in the domestic and foreign markets.

During the exhibition, in order to implement the instructions of the Head of State on the nationwide project «Kazakhstan Zhasalgan», a «Trilateral memorandum» was signed between the Akimat of Turkestan region, representatives of retail chains and domestic manufacturers to promote the promotion of domestically produced goods.

The purpose of this Memorandum is the joint action of all parties in the promotion of domestically produced goods. In particular, when selling goods in retail chains and trade markets, goods of domestic production should be placed in visually and physically accessible places, at eye level.

At the same time, representatives of the Ministry of Trade and Integration of the Republic of Kazakhstan for the first time told journalists about the procedure for applying the «Kazakhstan Zhasalgan» marking mark.

For reference: in order to implement the instructions of the Head of State on the launch of the nationwide project "Kazakhstan Zhasalgan", the Ministry of Trade and Integration of the Republic of Kazakhstan for the recognition of the domestic manufacturer and the promotion of Kazakhstani goods proposed a model for the use of the marking mark «Kazakhstan Zhasalgan» through a notification procedure and on the basis of voluntary participation.

According to the Acting Chairman of the Trade Committee of the Ministry of Trade and Integration Aidar Abildabekov, the recognition and general recognition of the «Kazakhstan Zhasalgan» marking mark will be the key for domestic producers to the shelves of retailers.

«It will increase their competitiveness, as well as give impetus to the development of production and ultimately affect the reduction of cost and increase the quality of their products», - he said.

The application of the marking mark is to apply it directly to the products, containers, packaging, accompanying documentation attached to the products.

It can be made in any technological way that provides a clear and clear image of it, resistance to external influences, durability throughout the life of the product and should not affect the safety and quality of products. The place of application is set by the manufacturer, depending on the size of the package," said Saken Beiseev, Director of the «KazStandart» branch of the Committee for Technical Regulation and Metrology of the Ministry of Trade and Integration of the Republic of Kazakhstan for the city of Shymkent and Turkestan region.

It should be noted that one of the advantages of applying the marking mark is the provision of separate retail outlets for retail and wholesale sales. There are also benefits and discounts on advertising of goods of domestic production, assistance in promoting goods in foreign markets.

To date, the draft standard has been posted on the official Internet resource of the National Standards Authority for public discussion. The deadline for the adoption of the project is scheduled for May of this year.