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About e-commerce.
Last year, even those who have never used online stores began to master the options of e-commerce: some sell over the Internet, others buy. Only in Kazakhstan, the e-commerce market has almost doubled (the growth by 2019 exceeded 90%). In the world, the pace is, of course, slightly lower. But the general trend of the transition from the "physical store reality" to the virtual one is clearly visible.
We produce good goods in Kazakhstan. Which are quite competitive in price/quality/taste with analogues from other countries. (I am now talking about both industrial goods and consumer goods). And electronic trading portals, especially when it comes to large international marketplaces, often become a starting export platform for some manufacturers and a way to increase sales for others.
The Ministry of Trade is called upon to provide maximum support to our exporters, including in the development of such online bazaars. Of course, we can't take anyone there by the hand. But we can teach you HOW to get there and HOW to successfully compete there. To do this, QazTrade even created a special department.
We have completed the development of step-by-step instructions for entrepreneurs to bring products to the sites of such global giants as Amazon and Rakuten. We tried to write as clearly as possible-to explain both the benefits and possible barriers that businessmen may face. For example, there is no Russian-language support on the Rakuten platform and large commission fees are charged. And on Amazon, our country has not yet been verified, which complicates the logistics. Now we are closely engaged in solving this issue.
And, of course, we are actively working with Alibaba. For two years, we have been helping companies become owners of gold accounts. The enterprises of the first phase (March 2020) were able to export products worth $17 million, the second-concluded export contracts worth $230 thousand.. In the near future, we will announce the recruitment of companies in the third phase.
For this year, we have set big plans for cooperation with marketplaces. Negotiations continue…