Information about the ONLINE CONFERENCE " Economic cooperation between Russia and Kazakhstan in 2021: promising growth points»

Information about the ONLINE CONFERENCE " Economic cooperation between Russia and Kazakhstan in 2021: promising growth points»

Participants are representatives of the business community of the two countries, industry associations and experts, financial and development institutions.


The conference is organized by the trade representation of the Republic of Kazakhstan in the Russian Federation with the support of the Ministry of trade and integration of the Republic of Kazakhstan, JSC "center for trade policy development Qaztrade", the all-Russian public organization "Delovaya Rossiya".


The business program of the ONLINE CONFERENCE consisted of a plenary session, 2 master classes, a round table and B2B negotiations.


The Conference was moderated by a member of the General Council of "Business Russia", the founder and Manager of the group of companies SOLOGY Dolotov M. A.
With a salutatory word to participants addressed the Trade representative of Kazakhstan in the Russian Federation N. Boranbaev and Vice-President, head of Executive Committee of "Business Russia" Ghahramanyan N. 


The plenary session was attended by representatives of ICBC "Khorgos", PJSC" Plus Bank", DB JSC" Sberbank", the Russian Association of retail market experts, the business Council of the EAEU, PC" Rost-asset", LLP" Agrofud", GC"SOLOGY".


The Conference was attended by 78 people, master classes-about 50, a round table-26, B2B negotiations-13 representatives of Kazakh and Russian companies.


According to the participants of the conference, the goal of the event was achieved – a live dialogue of representatives of the business community of the two countries took place, namely: companies shared their experience in the market of Kazakhstan and Russia, representatives of the banking sector informed about financial support tools. A separate section was devoted to working with retail chains. Problematic issues, as well as legislative and practical aspects of food supplies from Kazakhstan to Russia and Vice versa were discussed.

The following master classes were held within the framework of the Conference:
- on working with retail chains;
- on the development of e-commerce.


To conduct the master class on work with trade networks trade mission of Kazakhstan in Russia were invited business coach, independent consultant, category Director of trading networks Crossroads, Gallart and Ashan A. Namina. The business coach has experience in supporting, training, and advising suppliers in the field of Federal and regional retail. Author of the first Russian business accelerator in the field of FMCG.


The master class was dedicated to the topic: "10 steps to the network, or what you need to do to get on the shelf", in particular:


- main errors in the preparation of the commercial offer,
- how to make the first contact with the network,
- what is the importance of Analytics
-getting in touch with the buyer and further building the work,
- preparation for annual negotiations with the network, etc.

In the master class "on the development of "E-commerce", the speakers were:
- senior expert on e-Commerce of JSC "Russian export center" D. Gorchakova with a presentation on entering foreign electronic platforms.


The possibilities of online trade, countries for exporting products through online channels were considered. Online trade channels (online stores, marketplaces, online exhibitions) are presented. The methods of e-Commerce (B2C trade, B2B2C trade, B2B trade, B2B2B trade), world marketplaces are analyzed in detail.


Participants were informed about the correct promotion of goods, obtaining all necessary certificates for products, registration of trademarks in the country of export for legal protection, as well as about specific marketplaces where you can present exported products with sales in China.


  • General Director of Assamika LLC P. Rudakov with a presentation on the experience of working with Russian electronic platforms (the company sells Kazakhstani goods).
    The speaker shared information about the possibilities of Russian electronic platforms (a wide audience, new niches, instant feedback from consumers, delivery to customers, sales Analytics).
  • The participants were also informed about the emerging issues in the logistics of goods to the warehouses of marktplace, the percentage of logistics costs in the price of goods and other nuances.

The B2B round table on the food industry and agro-industrial complex (pitch session) included presentations of the following Kazakh and Russian companies:


  • Nomad Foods LLP-snack manufacturer,
    - LLP "World Green Company" - greenhouse economy of Aktobe region,
    - ORC "Ural" - construction of a wholesale and distribution center in Yekaterinburg,
    - SP "Sarpinskaya O. V." - the production of food products from fish.
    Experts to assess the export potential and opportunities for cooperation were:
    - Executive Secretary of the Committee on food market of the EAEC Business Council of EAEC M.Kutateladze,
    - General Director of Eurasian food group (Fudcity) A. Khortyev,
    The STM head direction PK "Growth asset" L. Sorudeykin,
    They discussed the specifics and rules of work on the entry of Kazakh enterprises into Russian Federal retail chains.

    8 organizations took part in B2B negotiations from the Kazakh side: Raduga LLP, SEZ Himpark Taraz JSC, Association "Union of machine builders of Kazakhstan", Karlskrona LC AB LLP, Samruk-Kazyna representative Office in Moscow, SMART BAZA LLP, Global Beverages LLP and Nomad foods LLP.From the Russian side, 5 companies took part: the production company "League", LLC" Belgorod hydro-mechanical plant", LLC" ESGT "and LLC" Rational", LLC"Sibeco".

  • All companies told about their field of activity and presented their products. Agreements on cooperation and cooperation of efforts were reached between all business structures, as well as interest in further negotiations was expressed.

  • Considerable interest in cooperation was shown between LLC "Belgorod hydro-mechanical plant" and JSC SEZ "Himpark Taraz". Representatives of the Belgorod hydro-mechanical plant decided to study in more detail and consider the possibility of opening their production line and service center in the SEZ "Himpark Taraz" and becoming its resident.

  • Between LLP "KARLSKRONA LC AB" and LLC "Belgorod hydro-mechanical plant" an agreement was reached on working out the issue of close interaction and cooperation. Both companies are engaged in the production of electrical, non-standard equipment and pumps for various industries.

  • The Association "Union of machine builders of Kazakhstan" and Sibeco LLC reached an agreement to consider the proposal of the Russian company for the supply of automotive components to Kazakhstan, as well as to study the issue of possible opening of joint production with the Kazakh side. Also, the Association " Union of machine builders of Kazakhstan "within the framework of its activities will inform its members about negotiations with Sibeco LLC to establish closer cooperation and further cooperation between enterprises.

In addition, the trade mission of Kazakhstan to the Russian Federation, paragraph 56 of the work Plan for the year 2020 was prepared a booklet on the activities of Torpidity of Kazakhstan in Russia and the instruments of state support of non-oil exports from the development institutions of Kazakhstan, which was sent by email to all participants with Kazakh and Russian sides.
All events were held in a friendly and warm atmosphere.