The Ministry of Trade and Integration of the Republic of Kazakhstan announces the "Sauda in Digital Nauryz" competition

On the eve of the Nauryz holiday, the Ministry of Trade and Integration of the Republic of Kazakhstan is launching the nationwide competition "Sauda in Digital Nauryz". The initiative will run from March 13 to March 20, 2026, and will unite the country's trade entities around the ideas of digitalization and the application of artificial intelligence in trade.

The competition aims to develop modern technologies in the industry, support innovative solutions, and promote best digital practices. Participants are invited to present creative projects, digital design of retail spaces, and solutions using artificial intelligence tools.

All trade entities of the Republic of Kazakhstan, regardless of their format and scale of activity, can participate.

To participate, it is necessary to prepare a short video about the implemented digital solution, post it on your Instagram page, tag the Ministry's official page @saudagovkz, and use the hashtag #saudadigitalnauryz.

The results of the competition will be summarized on March 20. Winners will be determined in four categories. Best Digital Design. Best Digital Greeting. Best Use of Artificial Intelligence. Most Creative Digital Project.

The evaluation of competition entries will be conducted using a system of key performance indicators. The maximum score is 100. Use of Artificial Intelligence up to 40 points. Creativity up to 20 points. National Identity up to 20 points. Audience Engagement up to 20 points. Execution Quality up to 20 points.

The official award ceremony for the winners will be held on March 23.

"Sauda in Digital Nauryz" is an opportunity to demonstrate how modern technologies and artificial intelligence are transforming trade, making it more convenient, efficient, and closer to the consumer. The Ministry invites businesses to actively join and present their best digital solutions.