The Bereke Fest campaign has launched across the country.

From September 25 to October 30, 2025, the nationwide "Bereke Fest" campaign is being held in Kazakhstan. Around 80 retail chains across the country are participating. Among them are major retailers such as Magnum, SMALL, Anvar, Toimart, Fermag, Dina, Astykzhan, Norma, and Dana, as well as a number of regional chains.

Minister of Trade and Integration of the Republic of Kazakhstan Arman Shakkaliyev today reviewed the launch of the "Bereke Fest" campaign. During his working visit, he visited a retail chain in the capital, where he learned about initiatives being implemented by businesses to improve pricing policies and ensure the availability of socially important goods.

The initiative covers all regions of the country and is aimed at stabilizing prices for essential goods, supporting domestic producers, and increasing the affordability of Kazakhstani products for the population.

The price reduction was made possible by reducing trade markups and by establishing direct deliveries from farmers to retail chains, bypassing intermediaries. It's worth noting that as part of this initiative, retail chains are reducing trade markups, allowing them to extend promotions not only to locally produced goods but also to imported goods. The range of promotional offers covers all socially important food products.

As part of the promotion, major retail chains have set up special promotional zones featuring products from Kazakhstani producers. The main objectives of the promotion are to promote domestic products and develop sustainable cooperation between retail chains and local suppliers. The promotion also helps stimulate domestic demand and strengthen food security.

All participating retail outlets are designed in a unified visual style, simplifying navigation and emphasizing accessibility and local production.