Promotion of the export potential of Kazakh Arba Wine in France

Strasbourg, April 2, 2024 – An online seminar was held on the platform of the International Executive School in Strasbourg to promote the export potential of Kazakh Arba Wine in France and Europe as a whole.

According to the presentation, seminar participants from management and business school students received information about the history of the brand, the characteristics of the vineyards and the Arba Wine assortment.

During the question and answer session, a detailed exchange of views took place on the use of modern tools in promoting domestic products among European consumers.

Among the main points of the discussions were the questions: “How to develop the Arba Wine brand in France?”, “What information should be contained on the label to interest the European buyer?” and etc.

At the end of the seminar, European colleagues presented their recommendations and also had the opportunity to taste Arba Wine wines.