
Agadir, July 17 - “Moroccan Artistic and Creative Association Johor” organized a study tour for accredited ambassadors and heads of international organizations in Rabat to the city of Agadir in southern Morocco. During the trip, meetings were organized with representatives of local authorities and business, and we got acquainted with tourist and cultural attractions.
An informative presentation on the city's development strategy was given at the Agadir City Hall. According to the program, guests have visited the largest desalination plant in the region, a canning plant for canning sardines and tunas, as well as a cooperative producing food and cosmetic products from argan oil.
Agadir pays great attention to the development of the tourism industry. In this regard, the opportunity was presented to visit tourist sites such as museums, recreation areas and other infrastructure facilities offered to foreign tourists.
In 2023, tourism in Morocco reached a new historical milestone receiving 14.5 million tourists, which is +34% more compared to 2022 and +12% compared to 2019. The increase was mainly observed in Marrakech (68%), Agadir (35%), Casablanca (40%), Tangier (26%), Fest (46%) and Rabat (35%).