CGA press secretaries have been trained to work with social networks

The L.N. Gumilyov Eurasian National University hosted a seminar with the participation of the press secretaries of the Central State Educational Institution on the topic: "Social networks are an effective platform for interaction between government agencies and the public."

The relevance of the training of press service employees is dictated by the important role that social networks play today in the interaction between authorities and society.

The event was organized by the Astana Public Service Hub with the support of the Ministry of Information and Social Development. Experienced Georgian experts have been involved as trainers.

The participants of the seminar were welcomed by the Chairman of the Managing Committee of the Hub Alikhan Baymenov and the Chairman of the Information Committee of the Ministry of Information and Social Development of the Republic of Kazakhstan Kanat Iskakov.

1. Baymenov stressed that currently "social networks are an effective, but not requiring financial costs from the state, communication tool." In this regard, "one of the key factors in increasing confidence in government agencies is the communication and explanation of government decisions to citizens in an accessible language understandable to the population, which, in turn, can give impetus to the following bold and timely decisions. Therefore, it is important for press service employees to have digital skills in interacting with the public," Baymenov said. According to him, "trust is not only a value, but also a management capital.

«K.Iskakov noted that state bodies should be proactive in social networks for operational communication with the population, and meetings of managers should be announced and widely publicized on all platforms according to the Presidential Decree of April 7, 2022 «On holding meetings heads of central executive bodies with the population».

On the first day of the seminar, the press service staff studied various social networking practices, types of communications, and content creation tools. On the second day of the seminar, experts gave recommendations on improving content and audience engagement.

In turn, the participants noted the high importance and practical benefits of the event, expressed gratitude to the organizers.