Webinar for press secretaries on effective communications

From 15 to 18 November by Internews in Kazakhstan, with the support of the Ministry of information and Social Development of RK, the OSCE program Office in Nur-Sultan, the Academy of Public Administration under the President of Kazakhstan, the Fund for the development of parliamentarism in Kazakhstan held a webinar for authorized persons (units) on interaction with mass media of local executive authorities on the topic "Effective communication of public authorities and the media." 

The webinar is aimed at strengthening theoretical training and strengthening practical skills of those responsible for communication with the media, as well as explaining the main provisions of the legislation of the Republic of Kazakhstan in the field of information.

The webinar was attended by more than 130 representatives of regional and district akimats who interact with the media and the population.

The Director of the Department of State Policy in the Field of Mass Media of the MISD Zarina Bayanova briefed at the session "Open State: modern principles of press services in Kazakhstan".

In her speech, the speaker explained the main provisions of the legislation of the Republic of Kazakhstan, in particular on the status of the authorized person (unit) for interaction with the media, on their rights and obligations, competence and responsibility, and also touched upon the issues of their practical work.

On the first day of the webinar, Alem Research analyst Milana Kurbanova announced the results of the analysis of media monitoring for 9 months of 2021. Expert and coach in communications, media and PR Olga Kaplina and media trainer Saltanat Askerbekkyzy told about the basic rules for writing an effective press release.

The next two days of the webinar were devoted to the organization and holding of briefings, press conferences and anti-crisis communications.

On the final day of the webinar, social media communications coach Olga Fayzullina shared the specifics of working with the audience in social media.

The same time, during the webinar, business games were held and real situations arising from the communications of local executive authoroties with the media and users of social networks were analyzed, and practical recommendations were developed.

Following the results of the webinar, the participants received certificates.