Recommendations on the regulation of media activities and their website design as well as the Internet resources of public authorities on the Day of National Mourning (August 29, 2021)

Recommendations on the regulation of media activities and their website design as well as the Internet resources of public authorities on the Day of National Mourning (August 29, 2021)

On the Day of National Mourning it is recommended to ensure compliance with a number of measures related, first of all, to media activities and the registration of their Internet resources:

When registering Internet resources of media and public authorities (including logos) on the Day of National Mourning, it is offered:

- placement at the top of the site pages along the entire width of a banner following: «August 29, 2021 is the Day of National Mourning in the Republic of Kazakhstan».

The banner color is black, the text color is white. The language of the text depends on the language version of the resource that the user is currently viewing. The banner must be clickable. When you click on it, it is proposed to switch to an article by one of the state media dedicated to the event to which the mourning is timed. In addition, the banner should be tied to the top of the page (not scrolled when viewing the page). An approximate version of the design is presented in the Appendix.

- changing the color scheme of Internet resources to black and white. At the same time it is necessary to preserve the original color scheme of the photos, making only the design elements of the sites black and white.

- changing the color scheme of TV channel logos to black and white.

  1. During the Day of National Mourning, it is proposed to remove any advertising banners, entertainment and interactive elements from all pages of all Internet resources of the media and public authorities.
  2. It is recommended to turn off voice accompaniment Internet resources, if such is the case.
  3. It is proposed to turn off the commenting function for all materials related to the Day of National Mourning on all Internet resources. Such measure is associated with a traditionally large number of unflattering reviews, including those for whom mourning has been declared. Alternatively, it is proposed to consider the possibility of tightening the policy of moderating comments on publications related to the reasons for the national mourning declaration.
  4. Materials dedicated to events related to the Day of National Mourning should be linked to the top of the main page.
  5. Recommended for all media (print media, Internet resources, TV and radio channels) refrain from posting entertainment materials on the day of mourning. On radio channels it is offered to broadcast calm non-rhythmic musical works, mainly domestic ones.
  6. Exclude from all TV and radio broadcast grid channels advertising, social advertising according to Section 8 paragraph 4 of the Law «On Advertising». It is also recommended not to place advertising materials in printed publications.
  • it is recommended to use a black-and-white palette on the first pages in publications, avoiding bright colors.
  • it is recommended that TV and radio broadcasting and Internet television operators refrain from broadcasting and retransmitting foreign TV and radio channels with entertainment and advertising content during the period of national mourning.
  • in all media it is recommended to avoid publishing/posting provocative photos and videos, including images of corpses, blood, etc.

The Ministry calls upon the Heads of media, TV and radio broadcasting operators, public authorities and organizations to adhere to the proposed recommendations, as well as to keep within the limits set by the legal system of the Republic of Kazakhstan for the day of national mourning.