
A special project "Үnem - kokam kuaty" of the program "Rukhani zhagyru", which is assigned to the Ministry of Information and Social Development of the Republic of Kazakhstan, is aimed at developing the skill of pragmatism among Kazakhstanis.
The project is an integral part of the implementation of the "Rukhani Zhagyru" program, or rather, its direction "Personal development".
According to the author of the program article - Elbasy Nazarbayev N.A., the development of such a quality as "pragmatism" accumulates a number of rational skills that will allow Kazakhstanis to be financially stable, healthy, educated, in demand in the labor market, realize their potential and quickly respond in a changing world.
Integration of a pragmatic lifestyle into the value system of Kazakhstanis presupposes a reasonable consumption and distribution of resources. Having mastered special skills, Kazakhstanis will learn how to plan a family budget, calculate an effective loan rate, lead a healthy lifestyle in order to minimize expenses for treatment. A pragmatic attitude will also help you avoid unnecessary expenses on grandiose toi and family celebrations with a large number of invited guests.
The promotion of pragmatism into the consciousness of the masses will be carried out not in a directive, but in an unobtrusive form using the techniques of the NUDGE "nudge system". The implementation involves a wide range of impact on the public, including video clips, life hacks, interviews, essays and TV shows about famous personalities, lectures and training sessions of the Open University OpenU.kz, billboards, slogans and slogans.
The concept of a new special project, developed by the Department for Coordination of the Rukhani Zhagyru program, is being implemented by the Ministry of Information and Social Development in cooperation with government agencies and NGOs.
Press service of the MIOR RK