ASTANA MEDIA WEEK 2023

From September 20 to 22, the city of Astana hosted the VII International Media Forum “ASTANA MEDIA WEEK 2023” with the participation of authoritative media experts, international and local journalists, representatives of press services of government bodies and organizations. It should also be noted the participation of press secretaries of territorial departments of the Committee for Sanitary and Epidemiological Control of the Ministry of Healthcare of the Republic of Kazakhstan.

The media forum is being held for the seventh time, despite this, every year it surprises with its scope and this year was no exception, each forum participant gained new ideas and ample opportunities for promoting work. Experts shared their experiences in the development of new media taking into account global changes; the main leitmotif was the idea of developing the domestic media sphere - its compliance with the requirements of global trends.

Welcoming the forum participants, the Minister of Culture and Information of the Republic of Kazakhstan, Aida Balaeva, noted that holding such meetings is an important step in the overall actions of modern TV and other rating media.

On the first day, speakers and participants discussed the main areas of activity and security of the media, prospects for the development and interaction of national and world regulators, advertising in the digital circuit of modern television.

The second day was devoted to the peculiarities of the work of journalists in the digital era: the speed and volume of information presented, competition in traditional and modern journalism. Such current issues as the development of artificial intelligence, the evolution of media values and new ethics were discussed. The logical conclusion of this day was the screening of the premiere of the film “Mirzhakyp. Oyan, Kazak! JSC RTRK "KAZAKHSTAN", none of the viewers remained indifferent to the film, many emphasized the masterly performance of the main character in the role of Mirzhakyp.

The third day was no exception; forum participants, namely representatives of press services, got acquainted with the tools of the information monitoring system for PR, learned about personal branding and crisis management in public relations. The day ended with the presentation of the “BEST PRESS SECRETARY” award.