Entrepreneurs from Karaganda surprised Europeans with the quality of their bags

The brand of leather bags Alex Hartung from Karaganda took part in the exhibition-fair of design, crafts and natural products in Berlin.

The company "Manufaktura ER" became the first manufacturer from Kazakhstan who visited the annual exhibition Bazaar Berlin for 60 years of its existence.

In the pavilions of the Messe Berlin exhibition center, accessories, textiles, clothing, furniture and natural food products were presented by over 500 brands, manufacturers and craftsmen from more than 60 countries.

A family company from Karaganda brought the entire line of its products to the exhibition.

– We have shown all our capabilities: starting from small women's shoulder bags and ending with travel bags, men's business briefcases, as well as soft briefcases. Visitors of the exhibition appreciated the quality of our bags very highly. I speak without false modesty, because in terms of the quality of work and the level of execution, we were above everyone at this exhibition. There were quite a few other handbag makers, but they all mostly work in the so-called boho style. These are soft bags that do not require any serious finishing. We have always focused on the luxury segment, so we take the accuracy and quality of work very seriously," said the owner of the company Alexander Ermakov.

This spring, the Alex Hartung trademark took part in the MosShoes international exhibition in Moscow. And again she was the only representative from Kazakhstan.

– Participation in exhibitions of any format is always a long investment. It is followed by a long trail of subsequent orders, the interest of the media and ordinary users. Now we have gained a very good experience of interaction with the European market. We realized that it is possible and necessary to work there. Our bags have proven themselves well. People understand quality and are not afraid of prices. In general, marketing in the modern world is the head of everything. Now it is much more difficult to sell than to produce goods, – Alexander Ermakov believes.

The company plans to develop new models, develop partnerships with foreign representatives, collaborate with designers, well-known brands, photographers and glossy magazines.

The Karaganda workshop of the Ermakov family has existed since 2016. In 2019, the Alex Hartung trademark was registered. The company develops and manufactures its own models of travel, business and fashion bags and accessories made of genuine leather. The portfolio of orders includes hundreds of works for private clients and international companies such as Pernod Ricard, The Ritz Carlton, St.Regis, VTB Bank and others. Sales territory includes Kazakhstan, Russia, Germany, France, Switzerland, Canada and the United States. Sales are conducted through the company's website and social networks.