General requirements for advertising in the Republic of Kazakhstan
Law of the Republic of Kazakhstan dated July 11, 1997 No. 151-I About languages in the Republic of Kazakhstan
Article 4. State language of the Republic of Kazakhstan
The official language of the Republic of Kazakhstan is the Kazakh language.
Article 21. Language of details and visual information
Announcements, advertising, price lists, price tags, menus, signs and other visual information are posted in the state language, if necessary also in Russian and (or) other languages, unless otherwise provided by the legislative acts of the Republic of Kazakhstan.
Product labels (labels) with special information, markings, instructions for goods of foreign manufacture are provided with translation into the state and Russian languages at the expense of importing organizations.
All texts of visual information are located in the following order: on the left or top - in the state language, on the right or bottom - in Russian, written in letters of the same size. If necessary, the texts of details and visual information can be provided additionally in other languages. In this case, font sizes should not exceed the requirements established by regulatory legal acts. Oral information, announcements, advertising are given in the state, Russian and, if necessary, in other languages.
Law of the Republic of Kazakhstan dated December 19, 2003 No. 508-II About advertising
Article 6. General requirements for advertising
Translation of advertising content should not distort its main meaning. The advertising text must comply with the requirements of the Law of the Republic of Kazakhstan “On Languages in the Republic of Kazakhstan”.
Law of the Republic of Kazakhstan dated May 4, 2010 No. 274-IV “On the protection of consumer rights”
Article 24. Obligations of the seller (manufacturer, performer)
The seller (manufacturer, performer) is obliged:
1) provide information about the product (work, service), as well as about the seller (manufacturer, performer) in the Kazakh and Russian languages, meeting the requirements of the Law of the Republic of Kazakhstan “On Languages in the Republic of Kazakhstan”.
Note:
To check the correctness of texts in the Kazakh language, SME owners can contact the Call Center at 21544, whose competence includes issues in the field of language development.
For non-compliance with the law, liability is assumed, regulated by Article 75 of the Code of the Republic of Kazakhstan “On Administrative Offenses”, which provides for liability for violation of the legislation of the Republic of Kazakhstan in languages (the article provides for a fine of 10 MCI, or 30,630 tenge.)