The development of a master plan for the development of the tourism industry of the Almaty region was carried out by Open travel Advisory LLP together with the Department of tourism of the Almaty region.
Almaty region is the most resource-and infrastructure-rich tourist territory in comparison with other regions of Kazakhstan. Almaty region has 1519 historical and cultural monuments, including 262 architectural monuments, 1250 archaeological, 7 natural, 9 national and 1 world significance.
According to the United Nations world tourism organization (UNWTO), tourism accounts for 10% of global GDP. The average annual growth of tourists in the world is 3-4%. Tourism contributes to the development of key sectors of the economy (transport, communications, construction, agriculture, production of consumer goods, etc.) through tax revenues to the budget, increasing the number of jobs and the influx of foreign tourists.
The tourist image and potential of the districts is formed due to the availability of hard and soft infrastructure, security, availability of information, provision of services, etc.
The development of a master plan is one of the tools for medium-and long-term development of the tourism industry, which is used by most developed international countries.
This master plan is developed until 2021 and contains the following sections:
General information about the region;
analysis of urban and tourist infrastructure in the context of districts and cities of regional significance;
activities of the tourist information center;
analysis in the field of education and personnel security;
analysis of state programs to support business entities in the field of tourism;
institutional aspects of the tourism industry in Almaty region;
marketing and promotion of Almaty region;
digitalization of the tourism industry in Almaty region;
investment attractiveness of the tourism industry in Almaty region;
action plan for the implementation of the master plan.
Each of the sections contains an analysis of the current situation, as well as recommendations for the development of the corresponding direction.