Almaty has become a member of the ICCA, International Association of Congresses and Conferences

Almaty has become a member of the ICCA, International Association of Congresses and Conferences

Since August 1, 2022, the city of Almaty has become a member of the International Association of Congresses and Conferences ICCA

According to experts, membership in ICCA is part of the MICE tourism (business) development plan for in Almaty in the international arena.

"Joining the association gives an opportunity to establish new partnerships with various tourism organizations that are ICCA members. We intend to attract and retain qualitatively new tourists to the city," said Edige Margulan, Director of Almaty Tourist Information Center LLP.

MICE tourism has been a priority type of tourism in Kazakhstan in recent years. The global volume of the MICE tourism market is estimated at $725 billion with an annual growth of 7.5%. There are plans to hold 20 international business events in Almaty per year.

For reference: ICCA members are 950 cities in 88 different countries. According to the ICCA rating, Kazakhstan ranks 79th in the world in MICE tourism (2020).