РЕСПУБЛИКАНСКИЙ КОНКУРС «ГРАМОТНАЯ РЕКЛАМА - ЧЕСТЬ ЯЗЫКА»
REPUBLICAN COMPETITION "WELL-MADE ADVERTISING - THE HONOR OF THE LANGUAGE"
The purpose of the competition: to ensure the wide use of the state language as an important factor in strengthening the unity of the nation, to make a positive contribution to the competent design of the advertising text in the state language, to monitor compliance with the Law. "On languages in the Republic of Kazakhstan" support and encouragement of participating citizens.
Requirements for participants:
1) for copywriters of legal entities developing the text of the advertisement, and specialists translating into the state language (under an agreement, etc.):
- compile and maintain a list of advertising texts developed and translated over the past 3 years (2019-2021);
- documents confirming the places (places) of advertising texts prepared in the Kazakh language and translated into the Kazakh language (advertising in the media, photos, banners, billboards, links, screenshots, samples of advertisements marked "approved" by the local akimat, etc.).
2) for individuals:
- through the relevant (local) authorities to control the correctness of the writing of advertising texts, identify and participate in the correction of advertisements in violation of language norms and audio / video advertisements with stylistic errors;
- from January to September 2021, collect and sell advertising materials in accordance with the requirements of the Law on Languages (before / after the photo report, official documents, handouts and other documents confirming the correction of the advertisement text);
- promote the rationalization (commenting), reflection, correction of an illiterate or non-Kazakh translation of advertisements published on social networks;
- The advertiser must provide a screenshot or link in response to a comment.
A warning.
By video ads
- define and send a list (advertising text, TV channel name, broadcast date) of video ads (by TV channels) with stylistic errors during the year;
By audio ads
- define and send a list (advertising text, radio name, date) of audio advertisements (on the radio) with stylistic errors throughout the year.
Requirements for the competition:
- Announcements in the republican media, large social networks (February-August this year);
- Development of a special video for the award ceremony for the winners of the competition;
- Publication of video clips in the media: "Almaty TV" and local TV channels, social networks, etc.;
- holding a solemn award ceremony; Prize fund: 1st place - 2 prizes (300 thousand), 2nd place - 2 prizes (200 thousand), 3rd place - 2 prizes (100 thousand).
Time of the awards ceremony: Q4 2021.