Webinar with «Apple Inc.» company representatives on the theme: «Distinctive features of original products»

On November 2, 2022, a webinar was held in the online format on the theme: «Distinctive features of the original products of Apple».

In today’s event, Harriet Smith, the main expert on brand protection at Apple, told law enforcement, local justice, and customs officials about the distinctive features that allow identify licensed products.

Also, representatives of Apple, «ASBIS», (official distributor of Apple in the territory of Kazakhstan), LLC «Intellectual Property Agency of Kazakhstan» (partner, head of department for work with foreign companies) took part in this webinar.

In her speech Harriet Smith noted the work of the global offices for the protection of intellectual property rights of the company   «Apple Inc.», which in turn work to exclude the production of unlicensed products and their entry into the world market.

One of the largest offices of Apple and Beats produce is in China, where also most of their counterfeit products are made, and they also operate in the United States, England, the United Arab Emirates and the Middle East.

The webinar provided the participants with answers to all their questions.

We note that such measures make it possible to properly protect the rights of the right holder and to prevent the spread of counterfeit products that can harm human health and life.