Riyadh, June 4, 2026 – A round table dedicated to "Tourism Potential of Kazakhstan" was held with the organization of the Embassy of the Republic of Kazakhstan in the Kingdom of Saudi Arabia. The event brought together representatives from government authorities, leading tourism associations, business circles, and media outlets of both nations to discuss new opportunities for mutual cooperation.
The Saudi delegation included the leadership of the Saudi Tourism Authority, alongside heads of the Kingdom’s premier tour operators, such as Al Matar, Almosafer, Oriental Sky, Alahram, and Jayak Travel, as well as major investment conglomerates including Al Hokair Holding Group and Al Taleb Group. The Kazakh side was represented by prominent agencies in the domestic tourism market, including Kite Travel, Imax Group Kazakhstan, and Elite Life, who presented their unique tourism products.
During the opening of the meeting, participants highlighted the immense potential of the tourism sector between the two countries and the positive dynamics of the mutual tourist flow. Particular emphasis was placed on Kazakhstan being a safe, comfortable, and unique eco-tourism destination for travelers from Saudi Arabia.
As part of the round table, B2B meetings and negotiations were organized between travel agencies from both nations. This business platform allowed participants to exchange up-to-date information, introduce new travel itineraries, and establish fresh business contacts.
Following the event, the Saudi partners highly praised the level of organization, confirmed a strong interest in Kazakhstan for the upcoming summer season, and expressed their intent to launch new joint tour packages. This, in turn, has provided fresh momentum to elevate tourism and investment cooperation between the two countries to a new frontier.
According to official data, the number of tourists arriving in Kazakhstan from Saudi Arabia is growing year over year: while this figure stood at 9,060 people in 2024, it reached 11,666 in 2025.